A Closed-Loop Marketing presentation, integrated into their customer relationship management system, which would provide information to support their product. They wanted the presentation to allow a truly interactive discussion with their customers, including the ability to input local data, and ask research questions.
A closed-loop-marketing system delivered on the iPad. Iguazu developed an interactive presentation which allows the physician, together with the sales representative, to choose the direction of the conversation, and input their own data. Coupled to a full reporting system - showing what has been popular, or unpopular - sales call times have increased, and more importantly, so have sales.