AI Policy

Artificial Intelligence (AI) tools are revolutionising the way we work by automating tasks, enhancing decision-making, and providing valuable insights into our operations. The use of AI tools also brings new challenges related to information security and data protection. This overview of our AI policy outlines how we plan to use and secure AI tools, especially to prevent sharing potentially sensitive company and customer information.

As a forward-thinking company, Iguazu has always embraced the latest technologies to stay ahead in the rapidly evolving technology landscape. Like our approach to all things, we will always be open and honest about where and how we are making use of AI. We work with clients to ensure they are on board with any AI usage.

Where AI-generated artwork is concerned, we have the ability to create AI artwork only at the client’s request and will always disclose the source of any imagery, from original photography or stock to AI-generated work.

Iguazu will leverage the latest tools and their AI improvements to enhance quality, workflow, and technical possibilities.

We are dedicated to safeguarding the confidentiality, integrity, and accessibility of all company and client data. We require all employees to utilise AI tools in accordance with our security best practices.

AI will always require good human input to ensure the quality and correctness of outputs. Iguazu embraces AI as an AI-assisted model, to maximise innovation and outputs without compromising on quality, accuracy, or human touch. We will never rely solely on AI; instead, we will work with AI models when required to enhance activities and assist existing skill sets.

At Iguazu, we recognize the importance of reducing the environmental impact of AI technologies. While AI can bring significant benefits, we are mindful of its energy consumption and strive to use it in a responsible and sustainable way.

We are committed to minimizing the environmental footprint of our AI usage by ensuring that AI is only employed when it adds clear value. We avoid unnecessary use of AI for tasks where simpler, more energy-efficient solutions can achieve the same result. By carefully considering when and how we implement AI, we reduce the computational resources required and, in turn, limit the environmental impact.

At Iguazu, we believe in making thoughtful choices about technology, ensuring that our innovations are aligned not only with business goals but also with environmental responsibility.

Iguazu is committed to ensuring the safe and secure use of AI tools for all employees, clients, and the organisation. We believe that by following guidelines and best practices, we can maximise the benefits of AI tools while minimising the potential risks associated with their use.