Delivering impactful pharma marketing presentations
You may know them as iSells, eDetails, or Veeva presentations – no matter the name, they are essential for any pharmaceutical marketing campaign. Iguazu designs and develops interactive, data-driven closed-loop marketing presentations that empower your salesforce.
eDetails: The preferred choice for engaging pharma marketing
eDetails are the preferred presentation type for pharmaceutical product campaigns over static content due to its many advantages:
Content metrics for informed decision-making
Make informed local and EMEA-wide decisions. We ensure goals are achievable and trackable, using standardised KPIs.
Analytics for usage tracking
Analytics track eDetail and CLM presentation usage, whether through face-to-face interactions or remote selling tools like Veeva Engage Meetings. This data reveals your customers’ interests.
Data-driven content updates
Ideally, CLM content gets updated regularly based on data insights like ClickStream interactions (similar to Google Analytics, but tracks iPad button clicks, interactions, time spent viewing, etc.).
What sets Iguazu apart
Expertise in eDetail development
Iguazu has created hundreds of eDetails from linear presentations to small bespoke pieces or in-depth 200+ slide modular presentations. Our team ensures the ideal design and build for your specific brand.
Streamlined approval process
We understand the specific legal requirements and approval processes of the pharmaceutical, life sciences, and biotech industries.
Our experience with Veeva Promomats, means we understand the needs of brand managers. This translates to a smooth and efficient review and approval process, getting you from launch to market quickly.
Experts in innovation & advance presentation functionality
Iguazu creates exciting, innovative, and impactful presentations to maximise engagement. We can build bespoke presentations that simplify complex data and leverage advanced functionalities to spark impactful conversations with HCPs.
Enhance your campaign materials with features like:
- Quizzes and questionnaires
- Augmented Reality (AR) integration
- Cost/impact calculators
- Drug-drug interaction calculators
- Data dashboards
- Protocol builders
- Enriched video & testimonials
Veeva full service partner
Iguazu has over 10 years experience designing and building for the full suite of Veeva products.
Don’t use Veeva?
We work with many platforms
Our team can work with various platforms and applications to best suit your needs. From bespoke HTML presentations to interactive PDFs and PowerPoints, we offer a range of solutions to find the right fit for your brand team.
Simplify your sales process with our presentation builder
Create, share, and manage compliant presentations effortlessly, while ensuring your team always delivers the right message.
The power of eDetail presentations
Metrics matter: Field teams that use content the most outpace lagging companies at a rate of 4:1, a significant competitive advantage according to Veeva surveys of healthcare and pharmaceutical companies marketing efforts.
When using digital content during HCP calls, it drives 2.5 x more new patient starts than meetings that don’t use content.
The industry anticipates that 90% of content will be digital in 2027, reinforcing the importance of embracing innovative eDetailing solutions.
Despite creating 20% more content, 77% of it is rarely or never used by field teams, emphasising the need for personalised and impactful content.
50% lack the ability to measure content performance.
“Make it a priority to establish a clear way to measure these metrics & start benchmarking…The data does not exist if you cannot measure it.” – Veeva
Take the next step and ask us about eDetail presentations
Crafting compelling eDetails is essential for pharmaceutical marketing success. Let Iguazu be your partner in creating presentations that engage HCPs, empower sales teams and drive measurable results.
An eDetail presentation often functions as a component of a broader omni-channel campaign.
Website design and build
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Bespoke applications
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