Effective digital marketing
How pharmaceutical and healthcare companies can develop, implement and improve marketing plans through our proven process.
Our digital marketing framework
At Iguazu, we understand the importance of a strong foundation for any marketing strategy to ensure smooth and successful execution. That’s why we created the Iguazu ‘AAA’ Plan—a marketing framework that unites three essential tactical stages in a continuous cycle: Analyse, Adapt, and Action.
The AAA Plan emphasises the creation, implementation, and ongoing refinement of a digital marketing strategy while incorporating an Agile approach into a structured marketing process. This framework ensures a consistent customer experience across various channels and maintains a clear message throughout.
What does the AAA plan involve?
The AAA Plan is a comprehensive toolkit and support framework designed to streamline the pharmaceutical marketing process by dividing it into three key sections and offering specific guidance and resources for each stage. This process follows a cyclical pattern, supported by tools like expert consultations, automated reminders, and a strategic calendar.
Each part of the AAA Plan includes a summary of activities, a list of essential business questions or strategies to think about, and practical resources to assist with planning and standardisation.
Analyse
Analyse
The Analyse stage of the AAA Plan examines your strategy and tactical plan – covering the following subjects:
- Investigating and understanding data sources,Â
- Evaluating market research,Â
- Investigating sales data,Â
- Integrating marketing analytics,Â
- Data reporting process flow,
- Reviewing campaign KPIs, and aligning KPIs with business metrics,Â
- Activity dashboards and channel affinity
- Behavioural segmentation, and reach.
Adapt
Adapt
The Adapt stage of the AAA Plan looks at planning your projects, reviewing results, and marketing cycles and includes:
- A process to take you from brand strategy to marketing tactics,
- Persona mapping and user journey development,
- Content strategy and channel alignment,
- Campaign plans for multiple channels,
- Asset management and repurposing,
- Cyclical working, and Agile thinking,
- A tactical calendar.
Action
Action
The Action stage of the AAA Plan looks at effectively and efficiently delivering your projects and includes:
- Design and development checklists,
- Implementation plans for multiple channels,
- Marketing automation opportunities,
- How to review and analyse campaigns
- Lead and lag indicators,
- How to adapt and improve your projects.
Getting started
To start with the AAA Plan, Iguazu conduct a ‘high-level’ workshop to identify key needs, covering data requirements, reporting, and process discussions. The following step would involve creating detailed campaign plans, focusing on user journeys, UX factors, and industry-standard templates. Ultimately, the completed AAA campaign plan would be presented to senior management to secure their approval and support.
At Iguazu, we understand the importance of having a solid marketing framework in place to ensure that every marketing strategy is executed efficiently and effectively.
Contact us for more information on how the AAA Marketing Plan can benefit your business.
Ready to take your marketing to the next level?
Download our free AAA Plan toolkit today and discover how our innovative approach can help you develop, implement and update your digital marketing plan. With expert advice, automated reminders and a tactical calendar, the AAA Plan is the ultimate support framework for success.
Get your free copy now and start transforming your marketing strategy. And if you have any questions or would like to learn more, please don’t hesitate to contact us.
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