Build a compliant, scalable pharma hub. Bust CMS, security, and integration myths, and get a roadmap for analytics, accessibility, and ROI.
From Clicks to Clarity: 10 UX Mistakes Pharma Brands Must Fix
Discover 10 common UX mistakes hurting pharma websites. Learn practical tips from Iguazu to enhance navigation, accessibility, and boost HCP & patient engagement.
Meet Aiden: The AI That Knows Our Website Inside and Out
Aiden, the newest member of the Iguazu team, knows the Iguazu website inside and out. Read the article to find out how Aiden was created.
Part 7: Noxivision — AI-assisted Website Build
In the seventh part of our series on AI assistance for pharmaceutical marketing, we investigated how AI could assist us in the process of building a website.
The Importance of SEO When Trying to Target Healthcare Professionals
SEO, or Search Engine Optimisation, isn’t just a buzzword—it’s your digital megaphone, your way of cutting through the noise and reaching your target audience. In the healthcare industry, SEO is like a seasoned tour guide with a PhD, effortlessly navigating the labyrinth of medical jargon and search algorithms.