Welcome back to our AI-assistance series, where we explore the power of AI in pharmaceutical marketing.
In this seventh instalment, we delve into the process of building a website with the help of AI tools. This journey highlights how AI can streamline and enhance the website development process, from initial wireframing to final deployment.
Don’t have time to read the article? Listen instead:
Wireframing and Draft Content Creation:
The first step in our AI-assisted website build was to create wireframes and draft content. For this, we utilised the AI tool Relume. Relume’s capabilities allowed us to quickly generate wireframes that outlined the structure and layout of our website, by inputting prompts explaining what the site would be used for. Additionally, based on the prompt, it provided draft content that served as a foundation for the site’s textual elements. This foundation was a great starting point for the team to work from and saved time in the initial development of creating a wireframe, however the wireframes generated by the tool did then require further refinement to meet our needs.
Design Refinement with Figma:
Once the initial wireframes and draft content were ready, we exported them to Figma for further refinement. Our design team took over at this stage, using Figma’s robust design tools to enhance and refine the wireframes to better fit our requirements. This collaborative process between AI and human designers resulted in a polished and cohesive wireframe.
Compared to the traditional method of a design team creating wireframes from scratch, we were able to save a substantial amount of time and budget
Left: AI-generated homepage wireframe. Right: Refined wireframe edited in Figma.
Content Enhancement with ChatGPT:
Using AI Chatbots for content generation offers a copy team a great starting point for them to build off of and refine to meet our needs.
Design Implementation:
Using the AI-assisted imagery that we had created in the previous stages of this project and brand guidelines, the team was able to take the wireframes and create finalised designs for the website. The blend of the AI-assisted imagery and expertise of the design team allowed us to create website designs that were consistent with our branding and messaging. The approved design was then ready for the development phase.
The design phase allowed us to incorporate AI generated artwork, however we are still heavily reliant on the expertise of our design team to complete this work.
Development and AI Integration:
For the actual build of the website, we used WordPress. While AI tools for website development are still primarily focused on assisting with SEO and content creation, they played a crucial role in our project. We integrated AI plugins to assist with SEO, content review, and accessibility checks. These tools helped us optimise the website for search engines, ensure high-quality content, and make the site accessible to all users.
The AI plugins help to reduce some of the work required in the final stages of the website development, however the development of a website is currently still mostly human-developed
The AI plugins help to reduce some of the work required in the final stages of the website development, however the development of a website is currently still mostly human-led
Conclusion:
As AI technology continues to evolve, its role in website development will undoubtedly expand, offering even more innovative ways to create and optimise websites.
Contact Iguazu to see how we can assist you in leveraging AI for your website development projects.
AI Tools used: Relume, ChatGPT, WordPress Plugins
About the Noxivision project
At Iguazu, we’ve explored AI assistance in pharmaceutical marketing and created a series of articles on the topic using our fictional product “Noxivision”. Check out our other articles in this series to learn more:
- Part 1: Noxivision An AI-Assisted Pharmaceutical Product Launch & Marketing Campaign
- Part 2: Noxivision The Power of AI-Assisted Content for Pharmaceutical Marketing
- Part 3: Noxivision AI-Assisted Designs with Midjourney
- Part 4: Noxivision Crafting AI-Assisted Marketing Briefs with ChatGPT
- Part 5: Noxivision — AI-assisted market research and persona creation
- Part 6: Noxivision — AI-assisted Mode of Action video creation
- Part 7: Noxivision — AI-assisted Website Build
- Part 8: Noxivision — AI-Assisted eDetail Design in Pharma: Faster MLR-Ready Decks
- Part 9: Noxivision – How the New Wave of AI Video Tools Transforms MOA Storytelling
- Introducing AI-Generated Podcasts: Exploring the Benefits
- Podcast: Marketing in the Age of AI: Iguazu’s Noxivision Experiment
- Noxivision product website
David Pinto
Senior Project Manager
About Iguazu: We are a digital agency specialising in delivering tactical marketing solutions to the healthcare and pharmaceutical industry.
