Approved emails
Personalised, engaging and compliant emails.
What are Veeva approved emails?
‘Approved emails’ are pre-approved email templates that your representatives and MSLs can use to communicate with your customers. The pre-approval of this content ensures that reps are sending emails that align to your messaging and marketing goals. These emails are designed to be sent to customers one-to-one rather than bulk sent, so that the information sent can be personalised to the customer receiving the email.
Having these pre-approved emails will save your reps and MSLs time, eliminating the need for them to write out personalised emails for each customer.
These emails will form a vital part of your omnichannel marketing strategy, helping to drive traffic to your other approved content like eDetails, webinars/events and website/web pages.
“When used correctly, email can be an essential tactic in your omnichannel strategy by acting as the connector between physical and digital channels.”
– Veeva, The Power of Rep-Sent Email in Omnichannel HCP Engagement
Benefits of using approved emails
Improved compliance
Personalised & relevant content
Increased engagement
Improved open rates
Brand consistency
Better insights & analytics
Simple to use
Cost-effective
How Iguazu can help you
Iguazu has many years of experience in designing, building and deploying approved emails across many different systems. We can help you design and build email templates to ensure that the emails being sent out to your customers have a consistent look and feel, add the functionality to make the emails as flexible and easy to use for your reps as possible.
Veeva full service content partner
Iguazu has over 10 years experience designing and building for the full suite of Veeva products including approved emails.
Don’t use Veeva?
Our team can work with various platforms and applications to best suit your needs.
We understand technology, strategy and delivering tactics
Iguazu can support and guide you on how to best utilise technology to meet your project objectives.
We have many years of experience in the technology standards and platforms used in the pharmaceutical industry, and this gives us the edge in being able to support your strategies successfully.
An approved email often functions as a component of a broader omni-channel campaign
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