APPROVED EMAILS
Approved email strategy, content and delivery for pharma teams
Iguazu helps plan, write, design, build and deploy responsive approved emails that give reps and MSLs a useful, compliant way to follow up with HCPs.
Why Iguazu?
- Approved Email specialists
- Strategy to deployment
- Veeva content experience
- Localisation and optimisation
Make every approved follow-up more useful
Approved Email gives field teams a controlled way to send relevant, pre-approved content after a call, meeting or event. Its value depends on more than the template: message strategy, content choices, usability and technical delivery all need to work together.
Iguazu supports the complete journey from planning and copy through design, build, testing, localisation and deployment, including Veeva Approved Email and connected eDetail follow-up.
What are Veeva approved emails?
‘Approved emails’ are pre-approved email templates that your representatives and MSLs can use to communicate with your customers. The pre-approval of this content ensures that reps are sending emails that align to your messaging and marketing goals. These emails are designed to be sent to customers one-to-one rather than bulk sent, so that the information sent can be personalised to the customer receiving the email.
Having these pre-approved emails will save your reps and MSLs time, eliminating the need for them to write out personalised emails for each customer.
These emails will form a vital part of your omnichannel marketing strategy, helping to drive traffic to your other approved content like eDetails, webinars/events and website/web pages.
“When used correctly, email can be an essential tactic in your omnichannel strategy by acting as the connector between physical and digital channels.”
– Veeva, The Power of Rep-Sent Email in Omnichannel HCP Engagement
What are the benefits of approved emails?
Improved compliance
Personalised & relevant content
Increased engagement
Improved open rates
Brand consistency
Better insights & analytics
Simple to use
Cost-effective
How Iguazu can help you
Iguazu has many years of experience in designing, building and deploying approved emails across many different systems. We can help you design and build email templates to ensure that the emails being sent out to your customers have a consistent look and feel, add the functionality to make the emails as flexible and easy to use for your reps as possible.
Veeva full service content partner
Iguazu has over 10 years experience designing and building for the full suite of Veeva products including approved emails.
Don’t use Veeva?
Our team can work with various platforms and applications to best suit your needs.
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What our clients have to say:
"I am very happy with all the work we have undertaken together, and the service provided by the team at Iguazu."
– Iguazu client
Frequently asked questions (FAQs) about Approved Emails
Approved emails are pre-approved templates that reps or MSLs can send one-to-one to HCPs through an authorised platform. They support relevant follow-up while keeping content within approved messaging and controls.
Approved emails are generally selected and sent individually by a field colleague, while bulk campaigns are distributed to larger audiences through marketing automation. Iguazu can support either approach and help define where each belongs in the journey.
Yes. An approved email can guide the recipient to a relevant HCP website, webinar, resource, application or other approved destination. Iguazu can plan the email and destination as one connected experience.
Yes. We can support content, responsive design, modular templates, fragments, personalisation, development, testing and platform-ready handover for Veeva Approved Email.
It should have one clear purpose, concise content, a relevant call to action, reliable mobile rendering and a useful destination. The available choices also need to be practical for the rep or MSL sending it.
Yes. We can revise copy, design, components, functionality, links and local-market content while preserving the agreed platform structure and approval requirements.
We understand technology, strategy and delivering tactics
Iguazu can support and guide you on how to best utilise technology to meet your project objectives.
We have many years of experience in the technology standards and platforms used in the pharmaceutical industry, and this gives us the edge in being able to support your strategies successfully.
An approved email often functions as a component of a broader omni-channel campaign
Website design and build
From website design, build and launch, we offer search engine optimisation and Google Analytics support on multiple platforms.
eDetail presentations
As interactive detailing experts, we help improve customer engagement with every tap.
Bespoke applications
Send personalised, approved content for increased engagement with customers.