BESPOKE APPLICATIONS
High-performance apps for modern pharma marketing.
Transform your marketing strategy into compliant, high-performance digital tools. From patient support to clinical data dashboards, Iguazu bridges the gap between creative ideas and the rigorous standards of pharma, healthcare, and animal health.
Why Iguazu?
- Native & Web Expertise,
- Built-in Pharma Compliance,
- Reduce App Store Delays,
- Rapid Development Cycles,
- Expert Regulatory Knowledge
Applications that deliver measurable value
In the life sciences sector, the best digital tools do more than look good – they solve real-world challenges. At Iguazu, we specialise in building applications that provide genuine value to both HCPs and patients while strengthening your brand’s position.
Our focus is on “Beyond the Pill” solutions that improve treatment adherence, prove Quality of Life (QoL) improvements, and collect vital data. We understand the specifics of pharma approval; our goal is to help you move from a brilliant idea to a medically approved asset as efficiently as possible.
Proven results:
Pharma applications that make a real difference
Metabolic Buddy
Real-time tracking to support patient lifestyle management.
G-Quiz
A collection of games for young patients undergoing invasive treatment as a distraction.
My Health Matters
An application to help patients track symptoms and QoL of their HIV treatment.
Glaucoma SIM
An innovative “first of its kind” app using AR to visualise the impact of untreated glaucoma.
FabryFind
Innovative HCP web application to identify patients with rare hard-to-diagnose diseases.
Glaucoma SIM
An innovative “first of its kind” app using AR to visualise the impact of untreated glaucoma.
FabryFind
Innovative HCP web application to identify patients with rare hard-to-diagnose diseases.
Desi Diet
A lifestyle and diet habit app targeting the East Asian populations to boost product adherence in this demographic.
Renal Buddy
A diet tracking app for patients with kidney disease to help them regulate dosage based on their dietary intake.
Desi Diet
A lifestyle and diet habit app targeting the East Asian populations to boost product adherence in this demographic.
Renal Buddy
A diet tracking app for patients with kidney disease to help them regulate dosage based on their dietary intake.
Congrego
An innovative app to manage compliance briefing materials and withdrawals of digital materials for pharma marketing teams.
MyNXtracker
Helping women with contraceptive implants monitor their cycles, symptoms, and boost long-term adherence.
3D Breast Cancer Tool
An HCP-focused app to give a 3D model of breast cancer tumours to aid in explanation to patients and help map out the treatment journey.
Why progressive web apps (PWAs) are the modern standard
Web applications offer many of the same user experience benefits as traditional app store applications, while avoiding many of the costs and restrictions associated with marketplace distribution. At Iguazu, we help you determine if a Progressive Web App (PWA) or a Native App is best for your specific project.
What do web applications offer?
- Offline Functionality: Modern web applications can be designed to work offline, allowing users to continue accessing core features even without an internet connection. This bridges the traditional gap between browser software and mobile apps.
- Operational Efficiency: Web applications eliminate the need to comply with the lengthy approval processes and policy restrictions imposed by app stores. They can be updated centrally, enabling immediate deployment of fixes and improvements without requiring users to download new versions.
- Reduced Maintenance Costs: Development teams manage a single codebase that is instantly accessible to all users, rather than maintaining multiple platform-specific versions (iOS/Android). This lowers operational costs and accelerates innovation.
- A Native Experience: Web apps can now be installed directly onto user devices, appearing on the home screen and launching in their own window to provide a seamless UI that feels familiar to mobile users.
- Regulatory Flexibility: Under MHRA module-based rules, you can often update engagement layers without needing to re-validate the entire core medical function, simplifying the legal sign-off process.
What are the benefits of integrating an app with your pharmaceutical marketing plan?
For patients
- Daily agency: Tools to manage complex chronic conditions.
- Validated experience: Transforms symptoms into clinical evidence.
- Reduced isolation: Links patients to resources and support.
- Treatment adherence: Personalised reminders and education.
- Aligns with modern lifestyle: Apps are a preferred choice over paper (which is bulky and easy to lose).
For HCPs & the NHS
- Objective evidence: Replaces "subjective recall" with hard data.
- Informed decisions: Faster, data-led clinical choices.
- Time efficiency: Maximises the impact of short consultations.
- Quantifiable progress: Track patient trends over time.
- Real-health data: Built-in mobile health tracking, such as step counts, shows real evidence-driven improvement in QoL.
For pharma brands
- Market differentiation: Stand out with a digital support ecosystem.
- Proving value: Demonstrate QoL improvements to payers.
- RWE collection: Gather high-quality data for future submissions.
- Omnichannel synergy: Seamlessly connects to your CRM.
- Improve product adherence: Through reminders or patient support tools.
Need an idea?
What we can build together:
These are just a few examples – there are no limits to what we can build.
- The Digital Diary: A holistic view of daily life, integrating wearable data.
- AI Support Advisor: Answering patient/HCP questions and providing advice.
- Pain Mapping: Precision logging of location and intensity for specialists.
- Nutrition Support: Personalised interventions for specific demographics.
From imagination to implementation
Do you have a paper-based resource that needs modernising? A complex spreadsheet that would be better as a sleek auditing tool? Or perhaps you need help brainstorming how an app could support your specific product?
Tell us your idea, and we will make it possible.
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What our clients have to say:
"Iguazu delivered a fully compliant adherence tool in a fraction of the time quoted by rival agencies.
Their pharmaceutical expertise is unrivalled."
– Brand Manager
Frequently asked questions (FAQs) about apps.
A traditional “Native” app must be downloaded from an App Store. A Progressive Web App (PWA) is accessed via a URL but offers a native-like experience (offline access, home-screen icons). PWAs are typically faster to build, easier to update, and bypass Store approval delays.
Speed and cost. PWAs bypass app store approval delays and run on a single codebase, meaning you get to market faster with lower maintenance overheads.
The biggest hurdles are regulatory approval (ABPI/MHRA) and data security (GDPR). We overcome this with “Compliance by Design” – incorporating validation frameworks and module-based architecture from day one to ensure a smooth legal sign-off. Iguazu have worked in pharma for years, and we build with compliance in mind from day one. We are experienced in supporting with the documentation and technical validation required by medical and legal teams to ensure a smooth sign-off.
Learn more about Iguazu’s extensive pharmaceutical experience
Yes. Iguazu are experts in ensuring your bespoke application feeds data back into your existing CRM or omnichannel ecosystem seamlessly.
Not at all. Iguazu work with you to turn a vague idea into a technical reality. Our experts can help with everything from initial brainstorming and wireframing to mapping out the user journey, ensuring we build the best option for your specific goals.
Yes! Paper-based resources like diaries or symptom trackers work exceptionally well as apps. They are far more useful than asking patients to carry paper, and they provide you with invaluable real-world data.
Our process is collaborative and transparent. We start with Discovery and Brainstorming to define your goals, followed by Mapping and Wireframing to create the blueprint. We then move into Design and Functional Prototyping, followed by Development and Integration with your existing systems. Finally, we conduct rigorous Validation and Testing to ensure medical and legal compliance before launch.
Ready to build high-impact applications for pharma and healthcare?
From patient support tools and digital diaries to complex clinical data dashboards, Iguazu design compliant solutions that bridge the gap between marketing innovation and regulatory approval. Let’s discuss how our bespoke applications can drive adherence, prove value, and give your brand a competitive digital edge.
A bespoke application often functions as a component of a broader omnichannel campaign
Website design and build
From website design, build and launch, we offer search engine optimisation and Google Analytics support on multiple platforms.
Approved emails
Send personalised, approved content for increased engagement with customers.
eDetail presentations
As interactive detailing experts, we help improve customer engagement with every tap.