What is the missing link in pharma marketing?
Why not listen to it instead:
The most often overlooked step by big and small companies alike is not reviewing the data from their marketing efforts and making data-driven decisions on how to improve their strategy for the next time. Using tools like Google Analytics, Veeva, and AI-assisted analysis, makes it easier than ever to obtain real data on the effectiveness of your marketing efforts. However, this valuable data often goes unused, and decisions are made based more on what we think we know, rather than what the data tells us is true. The only way to accurately improve is to analyse said data, which is why we incorporate our “AAA Plan” into every project we work on for each of our clients.
What is the AAA plan?
The Iguazu ‘AAA’ Plan is our ultimate Digital Marketing Framework that integrates three essential tactical stages in a continuous cycle: Analyse, Adapt, and Action. A strategy that has been developed over two decades of experience in the pharmaceutical marketing industry to help our clients make insightful data-driven decisions
The AAA Plan emphasises the creation, implementation, and ongoing refinement of your digital marketing strategy, incorporating an Agile approach within a structured marketing process. This ensures a consistent customer experience across various channels while maintaining a clear and cohesive message throughout.
Analyse
The first, and most important stage, Analyse focuses on examining your strategy and tactical plan. This includes:
- Investigating and understanding data sources
- Evaluating market research
- Investigating sales data
- Integrating marketing analytics
- Data reporting process flow
- Reviewing campaign KPIs and aligning them with business metrics
- Behavioural segmentation and reach
How can we help? We ensure that all marketing resources, from websites and emails to eDetail presentations, are set up with the correct data tracking and key messages. This way, you have all the information you need to make informed decisions at the analysis stage.
Adapt
The second stage, Adapt involves planning your projects, reviewing results, and refining your marketing cycles. This stage includes:
- A process of transition from brand strategy to marketing tactics
- Persona mapping and user journey development
- Content strategy and channel alignment
- Campaign plans for multiple channels
- Asset management and repurposing
- Cyclical working and Agile thinking
- A tactical calendar
Why does this matter? Keep what works, and improve or remove what doesn't. This means we can make better use of your marketing budget by not needing to start from scratch each time.
Action
The final stage, Action focuses on the effective and efficient delivery of your projects. This includes:
- Design and development checklists
- Implementation plans for multiple channels
- Marketing automation opportunities
- Reviewing and analysing campaigns
- Lead and lag indicators
- Adapting and improving your projects
How can we help? Iguazu has the expertise to assist with content updates, adaptations, and localisation. We can help you make the most of your marketing strategy by refreshing or redesigning your marketing efforts to keep them modern and effective. Whether it's something new or an update, we've got you covered.
Why it works
- Proven Methodology
- Agile and Flexible
- Expert Insights
- Consistent User Experience
- Data-Driven Decisions
When implemented correctly the AAA plan helps pharmaceutical companies to ensure that they ‘close the loop’ to deliver successful marketing strategies.
What we do best
Industry Expertise
Iguazu brings years of industry-specific expertise to the table. Our deep understanding of the pharmaceutical sector allows us to tailor strategies that address unique challenges and leverage specific opportunities within this field.
Customised Solutions
We recognise that each business is unique, therefore our AAA Plan is not a one-size-fits-all solution. We customise our approach to fit your specific needs, ensuring that our strategies align perfectly with your business goals and market dynamics.
Proven Track Record
Our success stories speak for themselves. We have a proven track record of helping businesses achieve significant improvements in their marketing performance, resulting in increased ROI and market share.
Ready to Take Your Marketing to the Next Level?
At Iguazu, we understand the importance of a solid marketing framework to ensure that every strategy is executed efficiently and effectively.
Contact us for more information on how the AAA Digital Marketing Plan can benefit your business.
About Iguazu: We are a digital agency specialising in delivering tactical marketing solutions to the healthcare and pharmaceutical industry.
Author:
Katie Gracova
Social Media Manager
