What Brand Teams Need to Know
Pharma marketing is evolving fast, and the next 12 months will be defined by five critical strategic areas that drive patient engagement, ensure compliance, and deliver measurable ROI. At Iguazu, we help Brand and Product Managers stay ahead of the curve by harnessing technology to meet changing patient expectations, maximise impact, and future-proof their strategies.
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AI Avatars
AI avatar videos offer a new way to produce high-quality video content without relying on live actors or repeated studio sessions. Using advanced AI modelling, we can generate avatars tailored to your exact needs, adjusting characteristics such as age, gender, and ethnicity.
With additional video post-production, avatars can even be used to demonstrate visual conditions or medical scenarios when needed.
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AI-Powered MOA Storytelling
AI video generation has entered a new era, cinematic realism, faster production, and lower prototyping costs. With Iguazu’s scientific and regulatory oversight, teams can build clearer, more impactful MOA stories at record speed.
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AI-First Search Optimisation
AI Overviews now influence nearly 64% of search results, making E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) essential for visibility. We help brands structure their content to stay authoritative, compliant, and discoverable across both human and AI-driven search.
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Building the Strategic Pharma Hub
Your brand site should be a strategic engine, not a digital brochure. Our hubs are built for CRM/Veeva integration, airtight security, future-proof localisation, and measurable analytics from day one, powering a unified omnichannel ecosystem.
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Smarter eLearning
Turn complex science into engaging, measurable learning experiences for HCPs and field teams. Our eLearning solutions blend interactivity, personalisation, AI-powered localisation, and real-time analytics to make training smarter, and more compliant.
What’s inside:
AI-enhanced, multilingual modules
Interactive scenarios & video explainers
ABPI-aligned workflows
Analytics for real-time optimisation
Scalable across markets & devices
Ready to upgrade your training?
Web Applications: Flexible, Fast to Deploy, and Built for Every Device
Say goodbye to printed patient journals. PWAs deliver native-app features without app-store barWeb applications are transforming the way businesses deliver digital tools. Built using modern web technologies, these applications function much like mobile apps but without the limitations of traditional app-store ecosystems.
Designed to run seamlessly on mobile phones and, because they’re web-based, they also scale to desktop screens, giving you a single solution that works everywhere. Perfect for symptom tracking, reminders, and personalised patient insights.
Discuss your Web app today:
Iguazu specialise in strategic marketing for healthcare and pharmaceuticals industries.
Interested in your own assistant, implementing AI, or our other services?
Frequently Asked Questions (FAQs)
AI allows pharma teams to prototype and produce high-quality MOA videos faster, with cinematic realism and reduced production costs — all while maintaining scientific and compliance oversight.
Yes — when built within regulatory frameworks. At Iguazu, all AI video outputs undergo scientific validation and ABPI-aligned review to ensure they meet industry standards.
AI Overviews are AI-generated summaries that increasingly appear at the top of search results. They influence visibility and require brands to produce structured, authoritative, E-E-A-T-compliant content.
By structuring content for clarity, scientific credibility, and authority; implementing schema markup; and ensuring regulatory-approved messaging is easily consumed by both humans and AI models.
A strategic hub integrates CRM/Veeva, analytics, localisation, security, and omnichannel workflows — transforming the brand site into a central engine for engagement, not just a static brochure.
It ensures that HCP interactions, content journeys, and approved materials are fully trackable and measurable, helping teams personalise outreach and improve ROI.
It makes complex science easier to understand, boosts retention, personalises learning paths, and provides analytics for optimisation — while staying ABPI-compliant.
Yes — when built with audit trails, approval workflows, and clear separation between editable and fixed content, which Iguazu’s platform supports.
PWAs deliver native-app experiences without app-store barriers, enabling quick access, personalised tracking, reminders, and data visualisation — ideal for adherence programmes.
PWAs have fewer distribution and update constraints than native apps, making content changes easier to approve, maintain, and audit
Diana Real-Lage
Design Manager
David Pinto
Senior Project Manager
Lynette De Bruine
Senior Project Manager
Daria Mitchell
Senior Project Manager
About Iguazu: We are a digital agency specialising in delivering tactical marketing solutions to the healthcare and pharmaceutical industry.
