Veeva CLM Presentations

Your CLM presentations (also known as eDetails) are the frontline of your product promotion. But are they as effective as they could be? You can create more engaging, informative, and impactful presentations by leveraging these underutilised and bespoke features.

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1. Personalised Pharma Engagement

Personalising your Veeva presentation makes your content more engaging and relevant to your audience. This leads to more effective communication, deeper discussions, and ultimately, better business outcomes.

Dynamic customer name and logo: Display the customer’s name and logo on the first slide to create an immediate connection.
Segment by account type: Customise presentations based on account (e.g., pharmacy vs. clinic).
Add relevant case studies: Include customer-specific visuals, testimonials, or industry-specific studies.
Leverage real-time data: Ensure data is current to reflect updated products or trends.
Personalise with CLM insights: Adjust content based on how each customer interacts with previous presentations.

This effective feature is often overlooked – but adding personalisation is not as difficult as it may seem.

At Iguazu, we take personalised communication a step further with Tailored Slide Selection. HCPs can select their own slides from a pre-approved deck, allowing for a more engaging and relevant interaction while highlighting the most pertinent information to their audience.

2. Data-Driven Presentations with Seamless Veeva Integration

Veeva CRM boasts powerful data tools that are often overlooked or underutilised. Pharma companies can unlock valuable insights by making the most of these features:

Gain deeper insights: Track customer interactions, product performance, and sales trends.
Make informed decisions: Optimise campaigns, allocate resources effectively and enhance customer experiences.
Ensure compliance: Adhere to regulations and identify areas for process improvement.
Drive business growth: Streamline operations and increase efficiency.

(Remember to review your data regularly to get the most out of your Veeva investment and ensure your presentations are delivering results – Read more on this closing the loop in your pharma marketing.)

If all of this seems a bit overwhelming, don’t worry. At Iguazu, we’ve been working with Veeva for years and know how to help you make the most of its data and tracking features. We can guide you through the setup process, provide training, and offer ongoing support to ensure your success.

Our solutions are fully integrated with Veeva CLM, providing robust reporting and tracking features that give pharmaceutical companies the insights they need. These tools help measure engagement and optimise future presentations, driving better outcomes.

3. Bespoke Functionality for Enhanced Interactions

Did you know? Veeva’s advanced functionalities can level up your eDetails from static presentations to dynamic, interactive experiences.

Our talented team of developers can build bespoke advanced features such as custom HTML, interactive tables, quizzes and our unique Presentation Builder. These elements allow HCPs to drag-and-drop data, match information, or answer questions about a drug, enhancing the learning experience in ways that standard CLM presentations often don’t.

We make it simple with our bespoke Presentation Builder, fully integrated with Veeva CLM. This tool enables pharma companies to deliver dynamic, personalised presentations tailored to the specific needs of HCPs, ensuring compliance and effectiveness in every interaction.

Tailored Slide Selection: HCPs can choose slides from a pre-approved deck for more relevant, personalised engagement.
Seamless Veeva Integration: Fully compliant with Veeva CLM, ensuring robust reporting, tracking, and actionable insights to optimise future presentations.
Adaptable to Every Meeting: Whether presenting new drug information or delivering educational content, our solution allows pharma teams to adapt presentations on the fly, creating meaningful, targeted interactions for HCPs.

By investing in advanced Veeva functionalities, and creating something unique, you can empower your sales team to deliver more effective presentations, drive better business outcomes, and stay ahead of the competition.

4. Seamless Approved Email Integration

Combining your CLM presentations with targeted email campaigns creates a more comprehensive and effective omnichannel strategy. Deliver impactful omnichannel campaigns with pre-approved email templates and content fragments, you can:

Maintain Brand Consistency: Ensure a unified brand message across all channels.
Accelerate Content Creation: Quickly assemble emails with pre-approved content.
Enhance Compliance: Adhere to regulatory standards with pre-approved content.
Personalise Communications: Tailor emails to individual HCPs.

At Iguazu, we expertly integrate approved Veeva emails within the eDetails we build. Our unique functionality captures key message data during presentations and allows it to be sent immediately in approved follow-up emails. We are experts in approved email fragments, ensuring all communications are targeted, compliant, and highly relevant.

Compliant Solutions You Can Trust

At Iguazu, our bespoke and compliant framework allows CLM presentations to be shared among users within the same product group. Through a custom Veeva field, we can track and manage shared content, ensuring outdated versions are removed. This ensures all communications remain accurate and compliant with industry standards.

Pharma companies can also provide healthcare professionals with a selection of standard, compliant, pre-approved slide decks for easy use.

We specialise in enhancing Veeva CLM with innovative tools tailored to meet the unique needs of healthcare professionals (HCPs) and pharma sales teams across the UK and beyond. Our Multichannel Presentation Builder and approved email customisation features enable seamless, personalised interactions that enhance pharma communications while maintaining full compliance with industry regulations.

Iguazu are proud to partner with Veeva to offer advanced capabilities that help pharmaceutical companies optimise HCP engagement. From customised presentations to follow-up emails, we ensure every interaction is meaningful, compliant, and impactful.