Explore 2025’s biggest AI content breakthroughs—GPT-4 Turbo, DeepSeek, and multimodal creation. Learn how to stay ahead or risk falling behind.
The Evolution of Pharma Content Writing AI Tools
Discover how AI tools like ChatGPT and NotebookLM have evolved from 2024 to 2025, transforming medical marketing with smarter, faster, and more compliant content creation.
Veeva Email’s Best-Kept Secrets: 5 Gems for Pharma Success
Pharma marketers; discover 5 powerful, often-overlooked features in Veeva Approved Emails. Learn how to elevate HCP engagement, ensure compliance, and boost your campaigns with Iguazu’s expert insights.
Marketing in the Age of AI: Iguazu’s Noxivision Experiment
Join us on this podcast as Iguazu takes a deep dive into the world of AI-driven pharma marketing with their groundbreaking Noxivision experiment.
Part 6: Noxivision — AI-assisted Mode of Action video creation
Part 6 of our series explores the use of AI in creating a Mode of Action (MoA) video Noxivision, using a combination of AI software and traditional video editing.
Part 5: Noxivision — AI-assisted market research and persona creation
Welcome back to our AI-assistance series where we explore the cutting-edge integration of AI in pharmaceutical marketing! In this fifth instalment, we embark on an exciting journey with our fictional product, Noxivision. By leveraging AI, we delve deep into market research preparation, analysis, and the artful crafting of marketing personas.