Discover how interactive, AI-powered eLearning accelerates product uptake, lifts brand recall and keeps ABPI compliance on track. Real-world stats, use-cases and an ROI checklist inside.
AI Content Advancements 2025: Catch Up or Get Left Behind
Explore 2025’s biggest AI content breakthroughs—GPT-4 Turbo, DeepSeek, and multimodal creation. Learn how to stay ahead or risk falling behind.
The Evolution of Pharma Content Writing AI Tools
Discover how AI tools like ChatGPT and NotebookLM have evolved from 2024 to 2025, transforming medical marketing with smarter, faster, and more compliant content creation.
Omnichannel Pharma Marketing Strategy: Are You Doing It Right?
Discover how to optimise your omnichannel pharma marketing strategy. Connect digital and traditional touchpoints for better patient and HCP engagement.
Lost in Translation? The Top 10 Challenges of Medical Localisation
Translating medical content involves more than simply changing the words. Here are the ten most common challenges in localising pharmaceutical marketing and strategies to overcome them.
Close the Loop: Pharma Marketing’s Missing Link
In this article, we look at the benefits of closing the loop on your marketing campaigns.
Part 5: Noxivision — AI-assisted market research and persona creation
Welcome back to our AI-assistance series where we explore the cutting-edge integration of AI in pharmaceutical marketing! In this fifth instalment, we embark on an exciting journey with our fictional product, Noxivision. By leveraging AI, we delve deep into market research preparation, analysis, and the artful crafting of marketing personas.
Part 4: Noxivision Crafting AI-Assisted Marketing Briefs with ChatGPT
In the fourth part of our series on AI assistance for pharmaceutical marketing, we challenged ChatGPT to make marketing briefs and strategies.
Part 2: Noxivision The Power of AI-Assisted Content for Pharmaceutical Marketing
In this second part of our series on AI-assistance for pharma marketing, we explored how AI can be used to generate longer content, such as clinical trial data and strategic content for a product.
Part 1: Noxivision An AI-Assisted Pharmaceutical Product Launch & Marketing Campaign
Since the buzz of AI started, Iguazu has been getting very excited about the future potential of AI. Over the last few months, our team have been eagerly testing the latest tools.