Explore 2025’s biggest AI content breakthroughs—GPT-4 Turbo, DeepSeek, and multimodal creation. Learn how to stay ahead or risk falling behind.
The Evolution of Pharma Content Writing AI Tools
Discover how AI tools like ChatGPT and NotebookLM have evolved from 2024 to 2025, transforming medical marketing with smarter, faster, and more compliant content creation.
AI-Powered Search: Optimising Pharma Websites for the Future
Discover how AI-powered search is transforming pharma SEO. Learn actionable strategies to optimise your pharmaceutical website, improve visibility in AI-driven search results, and stay ahead in the evolving digital landscape.
Marketing in the Age of AI: Iguazu’s Noxivision Experiment
Join us on this podcast as Iguazu takes a deep dive into the world of AI-driven pharma marketing with their groundbreaking Noxivision experiment.
Introducing AI-Generated Podcasts: Exploring the Benefits
Podcasts have quickly become one of the most popular forms of media in the modern age, offering a blend of accessibility, variety, and intimacy that few other formats can match.
Meet Aiden: The AI That Knows Our Website Inside and Out
Aiden, the newest member of the Iguazu team, knows the Iguazu website inside and out. Read the article to find out how Aiden was created.
Part 7: Noxivision — AI-assisted Website Build
In the seventh part of our series on AI assistance for pharmaceutical marketing, we investigated how AI could assist us in the process of building a website.
Part 6: Noxivision — AI-assisted Mode of Action video creation
Part 6 of our series explores the use of AI in creating a Mode of Action (MoA) video Noxivision, using a combination of AI software and traditional video editing.
Part 5: Noxivision — AI-assisted market research and persona creation
Welcome back to our AI-assistance series where we explore the cutting-edge integration of AI in pharmaceutical marketing! In this fifth instalment, we embark on an exciting journey with our fictional product, Noxivision. By leveraging AI, we delve deep into market research preparation, analysis, and the artful crafting of marketing personas.
Part 4: Noxivision Crafting AI-Assisted Marketing Briefs with ChatGPT
In the fourth part of our series on AI assistance for pharmaceutical marketing, we challenged ChatGPT to make marketing briefs and strategies.